People still use Google every day to search for things they want. They’re looking for services, information, products and EntertainmentIf those people can’t find your content through search engines, you’ll have to rely on far less reliable sources, such as paid ads or social media. Sure, Facebook and Twitter can help drive traffic to your…
Don't let your website fall behind... Having a fast site is important, since faster sites are rewarded with improved search engine optimization (SEO) and the ability to drive more visits and conversions. More people visiting your site can lead to more sales, signups or traffic in general. That’s a true win-win. Of course, where there’s…
Welcome to the second half of 2018. At this stage, the lofty goals you set at the beginning of the year should be 50 percent complete. Which means your company is on track to announce wild successes once January 2019 rolls around--right? Well, not so fast. Even if you've accomplished all your Q2 goals, it…
Google announced earlier this year of a new ranking algorithm designed for mobile search. Google is calling it the “Speed Update,” and it will only impact a small percentage of queries, for now. Only pages that deliver the slowest experience to users will be impacted by this update, the company says. The update goes live in…
1. Don't sell a solution -- try to find out what the problem is Your product is a solution to the needs and wants of your customers. But, do you actually know how your solution satisfies the needs of your customers? Beware of that one solution that might satisfy several needs -- you'll end up not…
You're sitting in the Quiet Car on the train, trying to clear your mind before a busy day at work. Most people are respecting the rules, with their phones on silent and headphones in. But behind you, someone is texting. His phone doesn't ring, but it's still an audio torture session. Every letter he touches…